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According to a recent Which? poll, privacy confusion amongst Facebook users is rife and comes at a time when identity theft is soaring.

The poll was conducted in May 2012 and involved 680 Facebook users. It found that 61% of respondents were concerned about strangers accessing information they'd posted, and 59% said they couldn't keep up with the number of changes Facebook had made to its data security settings. This was an 11% rise since the last survey in September 2011.

The findings were particularly worrying, said Which?, because recent figures had shown that identity theft was growing fast. In the first three months of 2012, almost 36,000 cases of ID fraud were recorded - a 40% increase on the same period last year. The rise had been linked to fraudulent activity online, where fraudsters access, steal, trade and use unguarded personal information.